First 20 years

Advertising Design and Illustration

There were two avenues of commercial art that I pursued. Advertising Design/Illustration and Editorial illustration. I went directly from graduating college to Art Director at an Ad agency in Washington DC for two years, then to an Ad Agency in Los Angeles for two years before going freelance.  When working at the Ad Agencies, I was responsible for design, production and final art. That included preliminary Comp layouts, mechanicals, type setting, photo direction and Illustrations for the final art. Once on my own as a Freelance Artist, I worked with several Ad Agencies doing design and Illustration only. 


The big departure was producing Editorial Illustrations for National Magazines at several Publishing Houses. This was a much simpler process. I was given a written story, amount of space, and parameters of black & white, mechanical color or full color. After a short period of time to establish a relationship with art directors, I was given pretty much free range on the final Illustrations. 


I have divided the samples of my work into the two categories, Advertising and Editorial, which you can click on either to begin viewing. 


Just a reminder of the time period from 1972 to 1992 was all pre-computer. All of my artwork was done in pen, paint or pastel. There was no digital record of any of my art, so I have scanned all of these samples from the printed magazines, some dating more than 40 years ago.


 Clicking on an image will enlarge it. 

Art Director at James Powers Ad Agency, Century City, Los Angeles, California...1974

Art Director at James Powers Ad Agency, Century City, Los Angeles, California...1974